Assignment+2

=GROUP ASSIGNMENT- Cultural Transformation Research Assignment and Communications Strategy=

In Lab Mar. 4 (Week 8) 3-5 group members (//absolutely// //no more than 5!!//)
 * Some Details:

Group forms around common concern, conducts background research on social issues (approx. 2000 words), and outlines communication strategy (messages, target demographics and media used); posted to course wiki for review.

Questions to consider for research:

First, pick a issue of social concern - this could be anything from global affairs/issues to something very local. Feel free to take a look at what was done last year for ideas. Try to scope the issue appropriately - "the environment" is probably way too big but there are many slices of environmental issues that are of a manageable size.

1) What is the history of this issue? 2) Who are primary stakeholders (e.g., those who have some opinion/influence regarding the issue)? What are their positions? 3) What events and conflicts are shaping your issue at present? and finally... 4) Where does your group stand regarding this issue? What position are you going to be advocating? What would you like to have your target audience do about it? 5) Communication Strategy? ie. t **** he plan for how you'll be engaging your target audience! >>> objective, goals, audience, key messages, strategy, tactics, measurement

Click here for Group Sign-up Page **